Privacy Policy

What’s this policy about and when does it apply?

Your privacy is important to us. In this policy we want to explain to you how we 

  • use your personal data
  • comply with the data protection legal obligations which apply to us and this website so that you understand and have a choice about how your personal data is collected, used and stored (processed).

This policy was last updated on 24th May 2018 to comply with GDPR regulations.

What personal data and information do you collect?

Personal data is any information which could identify you, including your name, address and email address and IP address.

We collect a range of personal data from you, including your name and contact information (such as your address, telephone number and email) as well as other information which you choose to give us as you use the Website, or other online marketplaces. You may also choose to give us special category personal information so that we can provide services to you as you require.

How do you collect personal data?

We may collect your personal data from you in the following ways

  • Information you provide to us when you buy from us or ask us to provide services to you
  • The information you provide when you communicate with us such as by email
  • Enquiry forms completed through our Website
  • Information about your visits to our Website which will include (but are not limited to) your IP address, online tracking such as location, browser and type of device you use
  • Order information provided through our online marketplaces – Amazon, Etsy & eBay. You can read their privacy policies below:

Amazon – Privacy Policy
eBay – Privacy Policy
Etsy – Privacy Policy

How do you use Personal information?

We use personal data so that we can

  • Supply you with the products and services you have asked us for
  • Deal with any request for help or answer your queries and customer support generally
  • To analyse and monitor how our Website is used and to help us to administer it (including security and fraud detection) and to run our business generally

What is the lawful basis for processing my personal data?

The law says that we cannot process (collect, use or store) your information unless we have a lawful basis for doing so. There are several lawful bases which we rely on, including

  • consent – when you agree that we can use your personal data in a particular way
  • contract – to fulfil our contractual obligations to you or because you have asked us to do something before we enter into a contract together
  • legal obligation – when the law says that we must, such as for tax reasons

Who do you share personal data with?

There may be times when we must share your personal data with others, for example, where the law requires us or to enforce our rights or protect others, such as for fraud prevention. We may also

  • Allow authorised third parties to track and store information about visitors to our website (including IP addresses)
  • Disclose your personal data to those who are providing services to us if they have appropriate processes to protect it
  • Companies you ask us to share your data with
  • Otherwise we will only share your personal information if you have consented to this.

What are my personal data rights?

The law gives you certain rights in relation to your personal data and to exercise or discuss these rights contact us The following rights apply to personal data we collect and process so that you can

  • Access your personal data
  • Rectify your personal data if it is inaccurate or incomplete
  • Ask us to erase your personal data and prevent processing in specific circumstances
  • Restrict processing of your personal data in certain circumstances
  • Obtain and reuse your personal data for your own purposes across different services
  • Object to processing your personal data in certain circumstances
  • If you would like to exercise any of these rights, please contact:

Cupid Cards
2 Burmese Close
PO15 7DW

If you believe that Cupid Cards has not complied with your data protection rights, you can complain to the Information Commissioner.

What about storing and transferring personal data?

We keep your personal data only for as long as it is reasonably required and then it will be deleted or destroyed or anonymised. Your data may be transferred or stored outside the EU to countries which may not have the same data protection as the EU but, if we do this, we will have an agreement with the third party who will be using an approved mechanism to keep personal data secure.

Do you collect and process non-personal Information?

When you use the Website we may also collect non-personal information or aggregated information – that is any information about more than one individual where the individual’s identity is unknown and cannot be inferred from that information. This helps us run our Website and business effectively. An example of this would be the use of ‘Cookies’.

What Are Cookies?

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored; however this may downgrade or ‘break’ certain elements of the sites functionality.

How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of the this site. Therefore it is recommended that you do not disable cookies.

The Cookies We Set

When you submit data to through a form such as those found on our contact pages or comment forms, cookies may be set to remember your user details for future correspondence.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you leave comments on out site we collect the data shown in the comments form, and your IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

For more information on Google Analytics cookies, see the official Google Analytics page.

What about third parties and social media?

You may visit or leave our Website by clicking a link to or from another website or platform operated by a third party – for example, you may use social media icons (such as Twitter). If you do this, please also take the time to read the relevant privacy information provided by other websites/platforms because they may be different. Your information will only be shared where you have agreed to permit this.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

By continuing to use the site, you agree to the use of cookies. More information

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